Sport People. Building Better Athletes.
Founded in the Wairarapa, New Zealand, Just A Game was built to solve a real problem — and to create something better for athletes, coaches and communities alike.
Why Just A Game Exists
Just A Game was established in the Wairarapa as a direct response to the pressures many sports organisations are facing — the struggle to maintain expert staff, the weight of funding constraints, and an industry under stress that makes it hard to focus on what matters most: the athletes.
Founded by Simon Roseingrave, former Strengthen and Adapt Lead for New Zealand Cricket, Just A Game was designed to offer communities more opportunities, while giving experienced staff and contractors the chance to work across a range of settings — adding variety, impact and purpose to their work.
The Just A Game Athlete Adaptability Programme is our flagship offering — built from the ground up with world-class academic grounding and national-level sport delivery experience, and designed to develop athletes in the way the evidence says works.
Our Areas of Focus
Organisation Support
Contracting additional staff support for events, delivery and leagues — so organisations can focus on what they do best.
Athlete Development
Private 1-on-1 and small group coaching that develops adaptable, intelligent athletes — measured individually and grounded in science.
Coach Education
Ongoing professional development for coaches — grounded in ecological dynamics and constraints-led approaches that create better athlete learning environments.
New Models of Development
The Athlete Adaptability Programme — a structured, evidence-based programme that redefines how athletes develop and are measured.
Get in Touch
Whether you're thinking about the AAP, interested in coaching, or want to explore what Just A Game can do for your organisation — we'd love to hear from you.
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